Our 6 Core Principals
We combine handmade craftsmanship with eco-conscious design, rooted in six core values:
Hustle & Blush didn’t start in a boardroom. It began in a hospital bed, where Lisa Weaver was fighting her way back to normalcy after a devastating car accident. It began in the quiet aftermath of a global pandemic that shut down the successful consulting business she’d spent over a decade building.
It began in stillness, in the decision that if life was giving her a second chance, she was going to make it count.
Lisa knew two things: she wanted to build something with impact, and she wanted to do it with women. Not just for them. With them.
She drew from what she knew; her upbringing in a home full of textiles, blueprints, and elbow grease. The daughter of a contractor and a designer, Lisa grew up watching things get built and rebuilt. That foundation shaped her as much as the healing did.
Lisa leaned into what she knew best: how to bring ideas to life through creativity, a dash of humor, and intention. She envisioned a company where the people behind the products were as celebrated as the goods themselves.
A Company Woven With Women
Today, our products are made by women in Ukraine, Nepal, and Tibetan refugee communities. Women who once had no access to safe, consistent, fairly paid work are now earning wages that uplift their families, learning new skills, and thriving. Some are seeing their kids now thrive in school, and are able to regularly put meat on the table. All of them are part of a sisterhood.
These makers work in dignified spaces with access to healthcare, menstrual education, daily hot meals, and child care.
Lisa visits them often. Not just to check on production, but to share stories, hugs, and pictures of their work, living in your homes. They call her Didi, meaning big sister. And that’s exactly how she sees them, too.
Not Just a Product, A Partnership
Hustle & Blush is built on relationships. Every felted good, every oil blend, every textile is a thread in a larger story. One of the women rising, creativity passed down, and dignity stitched into each detail.
Hustle & Blush is rooted in legacy. We don’t believe in disposable things. We believe in meaningful work, intentional living, and beautiful objects that make everyday moments feel both sacred and joyful.
We reinvest our profits into the very communities that make our goods, from elder care in refugee camps to animal rescues, to emergency aid in times of crisis. When our brand grows, our people grow.
We believe women are both the hustle and the blush. They are the ones who build, organize, nurture, and dream. They lead with conviction and soften the hardest spaces.
The hustle—early mornings, long nights, lists that never end.
The blush—grace, softness, power that doesn’t have to shout to be heard.
We are a brand built by women, for homes made with love and care. Every piece we create carries the fingerprints of hard work, feminine strength, and a little dash of magic. And when you bring the same into your home, you carry that legacy forward.
